Assume that this coming summer you are planning to spend a month touring Europe and looking for
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Assume that this coming summer you are planning to spend a month touring Europe and looking for an advanced digital camera.
(a) Develop a list of product attributes that you will use as the purchase criteria in evaluating various digital cameras.
(b) Distinguish the differences that would occur in your decision process if you were to use compensatory versus noncompensatory decision rules.
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