Behavioural targeting techniques give marketers access to a wide range of information about a consumer by telling
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Behavioural targeting techniques give marketers access to a wide range of information about a consumer by telling them what websites they visit.
Do you believe this ‘knowledge power’ presents any ethical problems with regard to consumers’
privacy? Should the government regulate access to such information? Should consumers have the right to limit access to these data?
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Related Book For
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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