Both the door-in-the-face and thats-not-all techniques apply the principle of reciprocity. In fact, they both begin with
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Both the door-in-the-face and that’s-not-all techniques apply the principle of reciprocity. In fact, they both begin with deals that are eventually improved.
Explain the difference between the two techniques.
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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