Businesses that use social media to appear relevant in the lives of their consumers have seen some tremendous successes. Some, however, have exposed themselves to threats they could not have anticipated and have suffered huge losses in consumer perception.

Yet, it seems that businesses cannot afford to ignore social media; they need to have a visible and vibrant presence. The major problem is that businesses become the subject of discussion on social media platforms. In these discussions, they have little control, and deleting comments is seen as exercising unreasonable censorship. Do you agree or disagree with this assertion?

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