Clearly some products and services are necessarily gender- orientated. However, many products are needlessly gender- specific. Many

Question:

Clearly some products and services are necessarily gender-

orientated. However, many products are needlessly gender-

specific. Many women would also point out that female versions of a product are often more expensive too. Identify some such products. Also, discuss if these products are indeed needlessly gender-specific. What implication does this have for marketers?

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