Combine at least two segmentation bases for targeting each of the following products. Explain your choices. a.

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Combine at least two segmentation bases for targeting each of the following products. Explain your choices.

a. Men’s sneakers

b. Women’s cocktail dresses

c. hybrid cars

d. e-readers

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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