Compile a list of occupations, and ask a sample of students who are studying a variety of

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Compile a list of occupations, and ask a sample of students who are studying a variety of subjects (both business and non-business) to rank the prestige of these jobs. Can you detect any differences in these rankings as a function of students’

subjects?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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