Conduct a study using a small (five or so) sample of your friends in which you attempt
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Conduct a study using a small (five or so) sample of your friends in which you attempt to isolate the situational factors that influence the type, brand, or amount of the following purchased or used.
a. Health club
b. Clothing
c. Movie attendance
d. Volunteer work
e. TV dinners
f. Car tires
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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