Conduct a study using a small (five or so) sample of your friends in which you attempt

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Conduct a study using a small (five or so) sample of your friends in which you attempt to isolate the situational factors that influence the type, brand, or amount of the following purchased or used.

a. Health club

b. Clothing

c. Movie attendance

d. Volunteer work

e. TV dinners

f. Car tires

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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