Conduct an in-depth interview with a consumer from your parents generation. Ask questions about the kinds of
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Conduct an in-depth interview with a consumer from your parent’s generation. Ask questions about the kinds of gifts they gave their children for their birthdays. Try to identify indirectly the cultural meaning that resides in their exchange rituals.
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Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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