Conduct naturalistic observation at a local mall. Sit in a central location and observe the activities of mall employees and patrons. Keep a log of the non-retailing activity you observe (e.g., special performances, exhibits, socializing, and so on). Does this activity enhance or detract from business the mall conducts? As malls become more like high-tech game rooms, how valid is the criticism that shopping areas only encourage more loitering by teenage boys, who don’t spend a lot in stores and simply scare away other customers?

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