Conduct your own mini-experiment using the because heuristic. Test it in the cafeteria or workout room. Compare

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Conduct your own mini-experiment using the

“because heuristic.” Test it in the cafeteria or workout room. Compare your findings to those of Langer and colleagues.

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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