Conduct your own mini-experiment using the because heuristic. Test it in the cafeteria or workout room. Compare
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Conduct your own mini-experiment using the
“because heuristic.” Test it in the cafeteria or workout room. Compare your findings to those of Langer and colleagues.
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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