Consider the Rolex watch, which has a retail price range starting at about $4,500 for a stainless
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Consider the Rolex watch, which has a retail price range starting at about $4,500 for a stainless steel model to tens of thousands of dollars for a solid-gold model. How might the Rolex company use geo-demographic clustering in its marketing efforts?
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First Rolex should identify the socioeconomic characteristics of the buyers of its ...View the full answer
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