Consider three important changes in modern european family structure. For each, find an example of a marketer
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Consider three important changes in modern european family structure. For each, find an example of a marketer who has attempted to be conscious of this change as reflected in product communications, retailing innovations, or other aspects of the marketing mix. if possible, also try to find examples of marketers who have failed to keep up with these developments.
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Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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