Construct a means-end chain for the brand Ipod. Identify tangible and intangible attributes, functional and psychosocial benefits,
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Construct a means-end chain for the brand Ipod. Identify tangible and intangible attributes, functional and psychosocial benefits, and instrumental and terminal values that derive from this product.
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Related Book For 
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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