Copy or describe an advertisement that is clearly based on a situational appeal. Indicate a. Which situational

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Copy or describe an advertisement that is clearly based on a situational appeal. Indicate

a. Which situational variable is involved.

b. Why the company would use this variable.

c. Your evaluation of the effectiveness of this approach.

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Related Book For  book-img-for-question

Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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