Copy the list of occupations in Figures 10.13A, B, and C, and ask students majoring in areas

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Copy the list of occupations in Figures 10.13A, B, and C, and ask students majoring in areas other than marketing

(both business and nonbusiness) to rank the relative prestige of these occupations. Do you believe that any differences in the rankings are related to the students’ majors?

Explain.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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