CS 3-1 Based on your understanding of the perceptual process, discuss how Lush uses sensory marketing for
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CS 3-1 Based on your understanding of the perceptual process, discuss how Lush uses sensory marketing for its products and encourages its customers to process information.
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Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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