CS 5.3 How do marketers of watches use marketing and advertising to motivate consumers to buy them?
Question:
CS 5.3 How do marketers of watches use marketing and advertising to motivate consumers to buy them? Give specific examples.
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Jessica Guynn, “Apple Prices Apple Watch,” http://www.usatoday.com/
story/tech/2015/03/09/apple-watch-event/24536117/, accessed May 28, 2015; Micah Singleton, “Who Will Buy a $10,000 Apple Watch Edition?” http://www.theverge.com/2015/3/10/8164135/apple-watchprice-
target-market-who-will-buy, accessed June 2, 2015; Farhad Manjoo and Vanessa Friedman, “Affairs of the Wrist: The Apple Watch Comes Between Them,” June 11, 2015, http://www.nytimes.com/2015/06/11/
fashion/affairs-of-the-wrist-the-apple-watch-comes-between-them.html, accessed June 12, 2015; John Paul Titlow, “The Apple Watch Just Got A Lot More Useful,” http://www.fastcompany.com/3047207/fast-feed/the-applewatch-
just-got-a-lot-more-useful, accessed June 9, 2015; Geoffrey Fowler, “Apple Watch Review: The Smartwatch Finally Makes Sense,” http://www .wsj.com/articles/apple-watch-review-the-smartwatch-finally-makessense-
1428494495, accessed June 10, 2015.
Step by Step Answer:
Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon