CS 6-2 Comment on the role of female celebrities in delivering LOrals brand message. How do you
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CS 6-2 Comment on the role of female celebrities in delivering L’Oréal’s brand message. How do you think the message of self-worth would be received by women if L’Oréal did not use celebrities in its marketing?
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Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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