D escribe the difference between a superordinate category, a basic level category, and a subordinate category. What

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D escribe the difference between a superordinate category, a basic level category, and a subordinate category. What is an example of an exemplar product?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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