Define and discuss the four primary post-decision processes.

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

Question Posted: Sep 26, 2018 05:52 AM

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Define and discuss the four primary post-decision processes.

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The first process a consumer may experience is postdecision dissonance the anxiety a consumer may fe...View the full answer

Consumer Behavior

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