Describe an appropriate strategy for a mobile app of a retailer such as Starbucks for each of
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Describe an appropriate strategy for a mobile app of a retailer such as Starbucks for each of the motivationbased shopping orientations described in the text.
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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