Describe how each of the following fi rms’ product managers should approach ( i ) the African American,

( ii ) the Hispanic, ( iii ) the Asian American,

( iv ) the Asian-Indian American, ( v ) the Arab American, or ( vi ) the Native American markets.

a. Red Bull

b. McDonald’s

c. NBA

d. Sports Illustrated magazine

e. The United Way

f. Dell laptops g. Google.com h. Coach handbags