Describe how each of the following fi rm’s product managers should approach the ( i ) pre-Depression generation, ( ii ) Depression generation, ( iii ) baby boom generation, ( iv ) Generation X, ( v ) Generation Y, and ( vi ) Tweens.

a. Pepsi

b. Panera Bread

c. The Golf Channel

d. About.com

e. The Humane Society

f. iPod g. Google.com h. Crest Whitener System