Describe the manifest and latent motives that might arise in purchasing, shopping at, or giving to the

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Describe the manifest and latent motives that might arise in purchasing, shopping at, or giving to the following:

a. Yukon hybrid

b. Saks Fifth Avenue

c. Bose sound system

d. A kitten

e. Mercedes-Benz convertible

f. iPhone

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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