Describe the manifest and latent motives that might arise in purchasing, shopping at, or giving to the
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Describe the manifest and latent motives that might arise in purchasing, shopping at, or giving to the following:
a. Yukon hybrid
b. Saks Fifth Avenue
c. Bose sound system
d. A kitten
e. Mercedes-Benz convertible
f. iPhone
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Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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