Describe two recent purchases you have made. What uncontrollable factors, if any, triggered problem recognition? Did they

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Describe two recent purchases you have made.

What uncontrollable factors, if any, triggered problem recognition? Did they affect the desired state, the actual state, or both?

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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