Determine the consumers importance weights for each attribute, such that they total 100 percent. For example, comfort
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Determine the consumer’s importance weights for each attribute, such that they total 100 percent. For example, comfort = thirty percent, style = ten percent, and durability
= sixty percent.
Imagine that you work for a well-known marketing research firm. Your supervisor has asked you to use the expectancy disconfirmation model to evaluate a consumer’s post-hoc satisfaction level for a recent purchase of running shoes.
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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