Develop a brand name for ( a ) an MP3 player, ( b ) an R&B music

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Develop a brand name for ( a ) an MP3 player, ( b ) an R&B music store, ( c ) an Internet grocery shopping service, ( d ) a national magazine for adults over 50, or ( e ) a pet-walking service. Justify your name.

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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