Develop a marketing strategy for each of the eight VALS segments for a. Verizon wireless b. Vacation
Question:
Develop a marketing strategy for each of the eight VALS segments for
a. Verizon wireless
b. Vacation package
c. DaVinci Gourmet coffee syrups
d. CNN
e. Facial cleansers
f. Walmart
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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