Develop a questionnaire to measure repeat purchase behavior and brand loyalty. Measure the repeat purchase behavior and

Question:

Develop a questionnaire to measure repeat purchase behavior and brand loyalty. Measure the repeat purchase behavior and brand loyalty of 10 students with respect to the following. Determine why the brand-loyal students are brand loyal.

a. Batteries

b. Spaghetti sauce

c. Coffee

d. Paper towels

e. Clothing stores

f. Online stores

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