Develop a questionnaire to measure some AIOs of your fellow college students. Administer the questionnaire to 20

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Develop a questionnaire to measure some AIO’s of your fellow college students. Administer the questionnaire to 20 students and generate lifestyle segments based on your results.

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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