Develop a questionnaire to measure the image of the following. Have 10 other students complete these questionnaires.
Question:
Develop a questionnaire to measure the image of the following. Have 10 other students complete these questionnaires. Discuss the marketing implications of your results.
a. Target
b. Americangirl.com
c. Subway
d. Local coffee shop
e. BMW.com
f. Walmart g. Saks Fifth Avenue
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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