Develop an advertisement for ( i ) breath strips, ( ii ) energy drink, ( iii )
Question:
Develop an advertisement for ( i ) breath strips,
( ii ) energy drink, ( iii ) upscale club, ( iv ) Habitat for Humanity, ( v ) scooters, or ( vi ) watches using the following.
a. An informational reference group infl uence
b. A normative reference group infl uence
c. An identifi cation reference group infl uence
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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