Develop an advertisement for ( i ) breath strips, ( ii ) energy drink, ( iii )

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Develop an advertisement for ( i ) breath strips,

( ii ) energy drink, ( iii ) upscale club, ( iv ) Habitat for Humanity, ( v ) scooters, or ( vi ) watches using the following.

a. An informational reference group infl uence

b. A normative reference group infl uence

c. An identifi cation reference group infl uence

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Related Book For  book-img-for-question

Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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