Develop an advertisement for (i) teeth whitening strips, (ii) an energy drink, (iii) an upscale club, (iv)
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Develop an advertisement for (i) teeth whitening strips,
(ii) an energy drink, (iii) an upscale club, (iv) Red Cross,
(v) scooters, or (vi) vitamins using the following:
a. An informational reference group influence
b. A normative reference group influence
c. An identification reference group influence
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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