Develop an advertisement for (i) teeth whitening strips, (ii) an energy drink, (iii) an upscale club, (iv)

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Develop an advertisement for (i) teeth whitening strips,

(ii) an energy drink, (iii) an upscale club, (iv) Red Cross,

(v) scooters, or (vi) vitamins using the following:

a. An informational reference group influence

b. A normative reference group influence

c. An identification reference group influence

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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