Develop an advertisement for the following for each of the four female market segments described in the
Question:
Develop an advertisement for the following for each of the four female market segments described in the chapter (see pages 103 and 104).
a. Bicycles
b. Online banking
c. Exercise equipment
d. Breakfast cereal
e. Vacations
f. Cosmetics
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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