Develop an advertisement for the following for each of the four female market segments described in the

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Develop an advertisement for the following for each of the four female market segments described in the chapter (see pages 103 and 104).

a. Bicycles

b. Online banking

c. Exercise equipment

d. Breakfast cereal

e. Vacations

f. Cosmetics

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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