Develop an appropriate questionnaire and construct a new version of Table 172 using products relevant to college
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Develop an appropriate questionnaire and construct a new version of Table 17–2 using products relevant to college students. What are the marketing implications of this table?
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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