Develop three co-branded products: one that would be benefi cial to both individual brands, one that would

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Develop three co-branded products: one that would be benefi cial to both individual brands, one that would benefi t one brand but not the other, and one that would benefi t neither brand. Explain your logic.

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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