Devise a product jingle memory test. Compile a list of brands that are or have been associated

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Devise a product jingle memory test. Compile a list of brands that are or have been associated with memorable jingles, such as Chiquita Banana or AlkaSeltzer. Read this list to friends, and see how many jingles they remember. You may be surprised at their level of recall. LO1

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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