Discuss consumption practices and how they are influenced by cultural contexts, and why marketers need to consider

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Discuss consumption practices and how they are influenced by cultural contexts, and why marketers need to consider this before undertaking culturally specific marketing.

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Consumer Behaviour Buying Having Being

ISBN: 9780655703402

5th Edition

Authors: Michael Solomon

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Question Posted: Jul 04, 2024 11:03 AM

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Discuss consumption practices and how they are influenced by cultural contexts, and why marketers need to consider

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Consumer Behaviour Buying Having Being

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