Discuss factors that may contribute to external information search and factors that act to reduce external search

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Discuss factors that may contribute to external information search and factors that act to reduce external search for information before purchase or adoption of the following:

a. Car insurance

b. International travel

c. Exercise club

d. Formal wear

e. Eye wear

f. Counseling services

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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