Discuss factors that may contribute to external information search and factors that act to reduce external search
Question:
Discuss factors that may contribute to external information search and factors that act to reduce external search for information before purchase or adoption of the following:
a. Car insurance
b. International travel
c. Exercise club
d. Formal wear
e. Eye wear
f. Counseling services
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
Question Posted: