Discuss the potential importance of each type of situational influence in developing a marketing strategy to promote
Question:
Discuss the potential importance of each type of situational influence in developing a marketing strategy to promote the purchase of (gifts to/
shopping at):
a. National Audubon Society
b. Subway
c. iPhone
d. Coca-Cola Zero
e. 7-Eleven
f. Ray-Ban eyewear
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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