Discuss the potential importance of each type of situational influence in developing a marketing strategy to promote

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Discuss the potential importance of each type of situational influence in developing a marketing strategy to promote the purchase of (gifts to/

shopping at):

a. National Audubon Society

b. Subway

c. iPhone

d. Coca-Cola Zero

e. 7-Eleven

f. Ray-Ban eyewear

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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