Discuss the statement, Marketers dont create needs; needs preexist marketers. Can marketing efforts change consumers needs? Why

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Discuss the statement, “Marketers don’t create needs; needs preexist marketers.” Can marketing efforts change consumers’

needs? Why or why not? Can they arouse consumer needs? If yes, how?

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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