Discuss the three dimensions of brand associations as proposed by Keller (1993). Present sport-related examples of brand
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Discuss the three dimensions of brand associations as proposed by Keller (1993). Present sport-related examples of brand associations to support your answer.
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Related Book For 
Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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