Do you think market research should be performed on children? Give the reasons for your answer. What
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Do you think market research should be performed on children? Give the reasons for your answer. What do you think about the practice of companies and survey firms collecting public data (e.g. from marriage licences, birth records or even death announcements) to compile targeted mailing lists? State your opinion from both a consumer’s and marketer’s perspective.
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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