Even subtle labelling and packaging cues can make us more or less likely to throw away a partially consumed product. Recent research shows that changing the visual features of product’s packaging can help cut back (or encourage) waste. Researchers studied whether consumers were more likely to hold on to and finish disposable water bottles based on the placement of the bottle’s label. When labels were placed higher on a water bottle,consumers held onto them because the bottles appeared less empty. In contrast, when labels were placed lower on a water bottle, consumers were more likely to throw them away or leave them behind because the bottle seemed emptier. Can you replicate this finding with a group of friends?