Examine a variety of magazines/newspapers and clip or copy an advertisement that positions a product as appropriate
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Examine a variety of magazines/newspapers and clip or copy an advertisement that positions a product as appropriate for each of the seven social classes described in the text (one ad per class).
Explain how each ad appeals to that class.
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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