Examine the DDB data in Tables 1A through 7A for differences among heavier consumers of the following.
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Examine the DDB data in Tables 1A through 7A for differences among heavier consumers of the following.
Why do you think these differences exist? How would you use these insights to develop marketing strategy?
a. Gourmet coffee bar
b. DVD rental
c. Sports drinks
d. Mail order catalog
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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