Explain how brand associations can be measured in relation to spectatorship sport (e.g., a football team) and
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Explain how brand associations can be measured in relation to spectatorship sport (e.g., a football team) and participatory sport (e.g., a health club).
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Related Book For 
Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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