Explain how product attributes and benefits may lead to instrumental and terminal values for consumers.
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Explain how product attributes and benefits may lead to instrumental and terminal values for consumers.
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Sultan Ghulam Dastgir
The following are details of my Areas of Effectiveness English Language Proficiency, Organization Behavior , consumer Behavior and Marketing, Communication, Applied Statistics, Research Methods , Cognitive & Affective Processes, Cognitive & Affective Processes, Data Analysis in Research, Human Resources Management ,Research Project,
Social Psychology, Personality Psychology, Introduction to Applied Areas of Psychology,
Behavioral Neurosdence , Historical and Contemporary Issues in Psychology, Measurement in Psychology, experimental Psychology,
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Related Book For 
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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