Explain the evoked set. Why is it difficult to place a product in a consumers evoked set

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Explain the ‘evoked set’. Why is it difficult to place a product in a consumer’s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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Question Posted: Jul 03, 2024 02:01 AM

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Why is it difficult to place a product in a consumers evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal?
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Explain the evoked set. Why is it difficult to place a product in a consumers evoked set

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Consumer Behaviour A European Perspective

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